Feel Good Co
Revamping Feel Good Co’s Digital Presence for Enhanced Lead Generation and Engagement
Overview
Headroom Charity, a newly established charity organization focused on supporting young people and their parents or caregivers, came to Agitate to create a compelling brand identity and website. With the objective of conveying a calming and soothing atmosphere while maintaining a professional image, Headroom aimed to instill confidence in carers and guardians and enhance their interactions with larger organizations to secure crucial donations. Through a meticulous approach to branding and website design, we successfully brought Headroom’s vision to life, providing them with a captivating digital platform that effectively reaches their target audience and enables them to fulfill their philanthropic mission. Since launching the website we have been supporting Headroom with critical ongoing updates, and more recently a comprehensive custom donation solution.
Our Solution
The website design for Feel Good Co captures the brand’s dynamic and positive energy. The navigation is intuitive and user-friendly, bolstered by interactive animations that add a sense of fun and engagement. Strategic use of white space and consistent branding elements help to establish a professional and cohesive identity. We improved navigation and conversions through the use of clear call-to-actions throughout pages, a large mega-nav and an advanced site search using Alogolia.
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Technology
The technology stack for Feel Good Co’s website incorporates several advanced tools to enhance performance, user experience, and functionality. Cloudflare is used to provide robust security features and global content delivery, which reduces latency and ensures fast load times for users worldwide. To complement this, Bunny CDN is employed specifically for media content, ensuring high-speed delivery of multimedia elements. This dual approach ensures that all website components, from interactive features to heavy media files, load quickly and efficiently, offering a seamless user experience.
To further improve user interaction, we integrated Algolia Search, which delivers fast and highly relevant search results across Feel Good Co’s extensive range of solutions. This advanced search functionality makes navigation intuitive and helps users find the information they need with ease. Additionally, we implemented a custom API integration with HubSpot for capturing form submissions effectively. This integration facilitates seamless data flow between the website and HubSpot’s CRM, enabling efficient lead management and personalized marketing efforts. Together, these technologies create a robust, user-friendly, and high-performing digital platform that supports Feel Good Co’s mission and enhances their digital presence.
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A huge shout-out to Agitate, for the outstanding job on our new site. Curtis, your dedication and skill were key to this project’s success. We’re truly grateful and look forward to more amazing work together. Thanks from the Feel Good team!
Richard Heasman
