Our Process

Plan for Performance

Design Everything

Continuously Optimised Development

Test Relentlessly

Launch & Improve

Strategic Planning

With

SEO and keyword strategy built into site structure from day one
Analytics review to understand what's actually working
Performance benchmarking – we set CWV score targets before we start
Integration mapping – we identify technical dependencies early
Clear business goals documented – what does success look like?

The Difference:

We don't just plan the website, we plan for performance, SEO, and business outcomes from the start.

Complete Design

With

Every page designed, every state documented (hover, active, error, loading)
Mobile AND desktop designs (not "we'll make it responsive")
Comprehensive style guide (typography, spacing, components, animations)
Content finalised during design where possible (not "we'll add it later")
Clear business goals documented – what does success look like?
Developer review before approval – we catch performance/build issues in design, not in development

The Difference:

No ambiguity. When development starts, we know exactly what we're building. This eliminates scope creep and "but I thought it would look like…" moments.

Performance-First Development

With

Performance optimization at every step (not bolted on at the end)
Custom WordPress/Laravel development using our DevKit framework
Automated testing running throughout build
Code reviews as standard (no solo cowboys)
Continuous performance monitoring during build

The Difference:

Performance isn't the last step – it's baked into every decision we make during development.

Rigorous Testing & QA

With

Structured QA process using BugHerd (design vs. build comparison)
Responsive testing aross devices (not just "resize your browser")
Automated testing: broken links, console errors, form functionality
Performance validation: 90+ CWV scores confirmed before client sees it
Accessibility testing (WCAG compliance checked)

The Difference:

We don't send you something to QA that we haven't already beaten up internally. When it reaches you, it's genuinely ready.

Launch & Continuous Improvement

With

Staged deployment (staging → production with monitoring)
Post-launch performance monitoring (scores don't drift over time)
Team training (you understand how to use and maintain it)
Ongoing partnership available (retainer clients get continuous optimization)

The Difference:

We're partners, not project vendors. Launch is the beginning of the relationship, not the end.

For Technical Projects (Laravel / CRM’s / Portals)

This process also adapts intelligently

Planning → Specification & Architecture → Development → Testing → Launch
Design phase replaced with technical specifications and user flow documentation
Testing focuses on functionality, security, and performance (not visual QA)
Same rigour, different application

Learn More

We’ve built our own tools to help us design with consistency, develop with efficiency and test our work to the highest standards.

We’re always learning. New techniques, new approaches, new technologies within our stack. Stagnation is death in tech. We experiment, we fail, we iterate. What worked last year might not work today, and we’re okay with that.

More about how we work